Comments for Adscovery

Comment on Iconic brands are made, not born by Rashi Maskara

Rashi Maskara — Wed, 14 Oct 2009 23:40:17 +0000

Nice write up. I understand the strategy to build a cult and go mainstream. Do you have thoughts about strategies for iconic brands like Ford who are mainstream but not necessarily have brand cult. How would you suggest Ford linking an emotional idea to its product in this phase?

Comment on Lets do it better… by Community inference for market research « Adscovery

Community inference for market research « Adscovery — Sat, 03 Oct 2009 17:09:15 +0000

[...] way to do market research is by using the social media. With the help of social networks, people talk about your product, their problems and how [...]

Comment on Listening to customers and Innovation by Aditya Ghuwalewala

Aditya Ghuwalewala — Sun, 20 Sep 2009 00:19:59 +0000

You have a very good point to make here. We must separate two things to make it clearer. First, understanding consumers and second, taking consumer input in product development.

You cannot have successful product development without understanding your consumer. That goes with every product, irrespective of whether you are developing a new gadget or creating a television sitcom. You got to understand your customers.

Now let’s talk about product development at very early stage, at ideation stage. This is when you have an idea and technical knowhow to productize it. Market research in that case is not much useful. Your consumers won’t be able to provide inputs in product development if they are not able to visualize your idea. In that case, you need to be your own consumers, and more often than not we see great products getting developed when the people developing the product are part of (or very close to) the target segment.

Comment on Listening to customers and Innovation by Ritu

Ritu — Sun, 13 Sep 2009 17:47:35 +0000

Would putting yourself into customer’s shoes not be a part of consumer research? I mean you can only put yourself in the customer’s shoes when you know him/her well (unless you are a part of the target group – which may not be the case always).
If Apple would go out and ask what it should make next, the answer would be related to laptops and PCs because that is what consumers know about the company. But, if Apple decided to enter the music industry, it will conduct research specific to music players… and that is when they would get clues on portable and affordable players.
I think consumer research will still remain an integral part of new product development process. Of course, it is a little more straightforward when we want to conduct a research to evaluate an existing product because we already have something to build upon. What do you think?

Comment on You must be designers by Listening to customers and Innovation « Adscovery

Listening to customers and Innovation « Adscovery — Mon, 07 Sep 2009 03:37:31 +0000

[...] company, it is quite possible that they would have remained Apple Computers satisfying the need of their niche [...]

Comment on Customer is the King by Listening to customers and Innovation « Adscovery

Listening to customers and Innovation « Adscovery — Mon, 07 Sep 2009 03:35:48 +0000

[...] September 6, 2009 · Leave a Comment “If I had asked people what they wanted, they would have said faster horses.” This famous quotation from Henry Ford puts listening to customers and innovation opposite to each other. It is quite possible that if Henry Ford had asked people what they wanted, they might have said that they want to travel faster, putting both at the same side. Though the important thing to note here is that Ford didn’t ask customers and came up with arguably the biggest innovation of the industrial age. The question this raises is an important one: can you innovate without listening to the customers? [...]

Comment on Innovation in Product Development by Listening to customers and Innovation « Adscovery

Listening to customers and Innovation « Adscovery — Sun, 06 Sep 2009 19:44:03 +0000

[...] the biggest innovation of the industrial age. The question this raises is an important one: can you innovate without listening to the [...]

Comment on Applying the water theory elsewhere by Aditya Ghuwalewala

Aditya Ghuwalewala — Sun, 30 Aug 2009 17:59:53 +0000

Hi Kennzy,
Appreciate your comments.

I don’t know what you are trying to ask here…the point I am trying to make here is that if you can sell water (and perhaps charge a premium), using similar techniques you can sell almost anything else.

Comment on Applying the water theory elsewhere by Kennzy

Kennzy — Wed, 26 Aug 2009 14:23:18 +0000

I think your spot on again! If you don’t mind me asking what did you go to score for?

Comment on Will just water sell? by Kennzy

Kennzy — Wed, 26 Aug 2009 14:20:47 +0000

I think you bring up a very good point. Never really thought about it like that. The thing that gets me is these businesses are oligopolistic, this is a business that I have wanted to get into for a while and cannot because of this. That being said there are water stores”locations to sell water, filters ext. for 50k” not what I had in mind.

Comment on Targeted Marketing: Who by Intelligence in advertising « Adscovery

Intelligence in advertising « Adscovery — Sun, 23 Aug 2009 19:55:48 +0000

[...] billions in doing this? That’s where intelligence in advertising kicks in. The factors like who, what, when, where and how starts playing a bigger role. Note that it starts playing a bigger [...]

Comment on Trader Joe’s by Julie Annarella

Julie Annarella — Fri, 21 Aug 2009 04:27:39 +0000

I remember the Pronto store in South Pasadena where I lived for many years. When the name was changed to Trader Joe’s years later, the store still kept the old flavor of Pronto. It was a wonderful store, with excellent products and good prices. They had a wonderful selection of wines, cereals, and cheeses as well as breads.

Comment on Eliminate back office by What can’t be outsourced? « Adscovery

What can’t be outsourced? « Adscovery — Wed, 12 Aug 2009 02:48:38 +0000

[...] off developing expertise in that as compared to outsourcing it. On the other hand, if you have a back office, it is a good idea to outsource it to someone for whom it is the front office and leverage their [...]

Comment on Cult branding: Target mainstream by Aditya Ghuwalewala

Aditya Ghuwalewala — Sat, 11 Jul 2009 05:40:04 +0000

Hi Vince, I wrote about it about 2 years back.

As far as choosing what to write, it has a lot to do with what I am trying to do in my day job and the book I am reading at that time.

Comment on Cult branding: Target mainstream by BJ Bueno

BJ Bueno — Wed, 01 Jul 2009 11:29:14 +0000

Cult Brands challenge the status quo and create customers for life. I have published a few ideas on this topic ( http://www.cultbranding.com )