Comments on: Contextual irrelevance for behavioral relevance http://adscovery.wordpress.com/2008/03/16/contextual-irrelevance-for-behavioral-relevance/ It's a blog about nothing Sat, 05 Dec 2009 20:57:26 +0000 http://wordpress.com/ hourly 1 By: Targeted Marketing: When and Where « Adscovery http://adscovery.wordpress.com/2008/03/16/contextual-irrelevance-for-behavioral-relevance/#comment-1831 Targeted Marketing: When and Where « Adscovery Sun, 22 Mar 2009 23:38:36 +0000 http://adscovery.wordpress.com/?p=122#comment-1831 [...] for the product search when a person is showing genuine interest in a product. Then there is behavioral relevance in online advertising. Think of it as someone something smart enough travelling with you while you [...] [...] for the product search when a person is showing genuine interest in a product. Then there is behavioral relevance in online advertising. Think of it as someone something smart enough travelling with you while you [...]

]]> By: Aditya Ghuwalewala http://adscovery.wordpress.com/2008/03/16/contextual-irrelevance-for-behavioral-relevance/#comment-1707 Aditya Ghuwalewala Wed, 19 Mar 2008 06:59:16 +0000 http://adscovery.wordpress.com/?p=122#comment-1707 That's an interesting note. In this post, I was specifically talking about Internet advertising, but here you brought a really good point as far as contextual irrelevance is concerned. Just to add a bit more "context" to this, the contextual irrelevance the post talks about is the irrelevance between what a web page talks about and the advertisement displayed on the web page. The contextual irrelevance you are talking about is the irrelevance between content of advertisement and the product it is trying to promote. Contextual irrelevance in advertisements on traditional medium is a good way to attract customers. I think the basic reason for creating contextual irrelevance in advertisements on mediums like television is to make audience watch the advertisement, initially to find out what the advertisement is all about, and later to see what new irrelevant theme the product has chosen this time around. Or in short, this is a great way to pull the audience's attention towards the advertisement and hence the product. They are definitely creative and add a lot of cool factor to the product, ultimately making people to think about buying the product. That’s an interesting note. In this post, I was specifically talking about Internet advertising, but here you brought a really good point as far as contextual irrelevance is concerned.

Just to add a bit more “context” to this, the contextual irrelevance the post talks about is the irrelevance between what a web page talks about and the advertisement displayed on the web page. The contextual irrelevance you are talking about is the irrelevance between content of advertisement and the product it is trying to promote.

Contextual irrelevance in advertisements on traditional medium is a good way to attract customers. I think the basic reason for creating contextual irrelevance in advertisements on mediums like television is to make audience watch the advertisement, initially to find out what the advertisement is all about, and later to see what new irrelevant theme the product has chosen this time around. Or in short, this is a great way to pull the audience’s attention towards the advertisement and hence the product. They are definitely creative and add a lot of cool factor to the product, ultimately making people to think about buying the product.

]]> By: Ashi http://adscovery.wordpress.com/2008/03/16/contextual-irrelevance-for-behavioral-relevance/#comment-1706 Ashi Wed, 19 Mar 2008 06:28:07 +0000 http://adscovery.wordpress.com/?p=122#comment-1706 mobile advertisements has certainly taken a new dimension..the advertisers focus is no longer only bounded to the the design or features of the phone. They are now focusing more towards creativity..as it the creativity of the ads which are driving people to but them..virgin mobile is one of the examples i just checked their cool ads http://www.virginmobile.in/thinkhatke/ what do you think? mobile advertisements has certainly taken a new dimension..the advertisers focus is no longer only bounded to the the design or features of the phone. They are now focusing more towards creativity..as it the creativity of the ads which are driving people to but them..virgin mobile is one of the examples i just checked their cool ads http://www.virginmobile.in/thinkhatke/ what do you think?

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